Problem: The industry was looking for answers once the R-22 a refrigerant was being eliminated. The market was rampant with conflicting information, price gouging, hoarding and inferior imported products.
Solution: We position ABCO as the most trusted source in the industry. Creating a multi-media campaign informing customers of current market conditions and product information through online updates, newsletters, informational ads and seminars at ABCO-U.
Results: The company has increased sales by 10% a year over the past four years.