Problem: Allergy Associates was looking to create a modular allergy testing kit that would be offered to Primary Care Physicians. They had the technical knowledge but needed a partner with the vision to create and market the kit.
Solution: We first looked at the customer and understood what they would be looking for. Portable, small, comprehensive and educational. We designed the entire kit, website as well as marketing tools for both Physician and sales force.
Results: The kit was well received by the industry.